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Marking the network’s first-ever Marvel series, Freeform is following in the footsteps of big sister net ABC, which has a slew of Marvel properties on its slate including “Agents of SHIELD” and “Agent Carter,” plus Mockingbird spinoff “Marvel’s Most Wanted” and a top-secret Marvel project from John Ridley in development.
Getting Freeform into the Marvel game is a smart move for Disney-ABC, as the cable network is held to lower ratings standards than a big broadcast network.
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We know precious little about it, other than that it’s based on two characters from Marvel, it’ll feature teen romance, and it’s been ordered straight to series by Freeform, the network formerly known as ABC Family. Marvel has an opportunity here to tell a filmed story without needing to appeal to any kind of rabid fanbase or honor any iconic stories, because the characters have neither.
The move also shows how Marvel's television strategy is expanding.They don’t pop up all that often anymore, but they just had a multiple-issue arc in The Amazing Spider-Man a few months back. and Marvel’s Agent Carter feature characters with little-to-no existing mythology, but they’re not really superhero tales so much as sci-fi-tinged espionage sagas.This upcoming show may be airing on a low-profile cable network in the process of rebranding itself, but higher-ups like Marvel Entertainment chief creative officer Joe Quesada and Marvel TV chief Jeph Loeb clearly think there’s some gold in them thar super-hills. Guardians of the Galaxy dealt with lesser-known Marvel characters, but similarly was more of a space opera than a superhero yarn.Marvel Television and ABC Signature Studios will co-produce.The characters’ story is targeted toward young adults, making “Cloak and Dagger” a seamless fit for Freeform (previously ABC Family) whose target audience is “Becomers,” the 14-34 demo.